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How to sell on Tiktok

Before we dive into the steps, it’s important to note that TikTok is primarily one of the major social media platforms for sharing short-form videos. While it’s possible to sell products or services on the platform, it’s not as straightforward as other e-commerce platforms like Amazon or Etsy.

With that said, let’s get started!

Tiktok account

Step 1: Create a TikTok account and complete your profile

Before you can start selling on TikTok, you’ll need to create a Tiktok account. If you don’t already have one, you can sign up for TikTok by downloading the Tiktok app from the App Store or Google Play Store and following the prompts to create your Tiktok account. You can also choose to open a Tiktok business account or personal account.

Once you’ve created your account, take a few minutes to complete your Tiktok profile. This includes adding a Tiktok profile picture, a short Tiktok bio, and any other information you want to share about yourself or your business.

Tiktok business account

Step 2: Start creating content

Now that you have a Tiktok account and a completed profile, it’s time to start creating content. TikTok is all about short-form videos, so start by brainstorming ideas for Tiktok videos that showcase your products or services.

Tiktok users

Most Tiktok users also love to follow Tiktok trends so you might want to keep an eye on the Tiktok app (Tiktok website) for user-generated content.

Some ideas for engaging content to create videos might include:

  • Product demonstrations: Show off your products in action and highlight their features and benefits.
  • Behind-the-scenes looks: Give your followers a peek behind the curtain and show them what goes into making your products or providing your services.
  • Customer Testimonials: Share video reviews or testimonials from satisfied customers.
  • Educational content: Teach your followers something new related to your products or services.

As you create engaging content, remember to keep it interesting. Encourage users by using music, graphics, and other creative elements to make your Tiktok content stand out.

Start selling - Tiktok ads

Step 3: Use hashtags and participate in trends

Hashtags and trends are an important part of TikTok’s algorithm, so it’s important to use them to your advantage. When creating content, be sure to include relevant hashtags in your captions. This will make it easier for Tiktok users to discover your content when searching for branded hashtag challenges.

In addition to using hashtags, try to participate in popular trends on TikTok. This can be a great way to get your content in front of a larger audience and potentially go viral with the Tiktok community. Just be sure to put your own spin on the trend and make it relevant to your products or services.

Own brand's hashtag challenge Tiktok

Step 4: Promote your products or services in your videos

Content that Promotes brand awareness

As you create content, be sure to promote brand awareness with your products or services in your videos. This can be as simple as mentioning your products or services in your captions or displaying them prominently in your Tiktok video.

You can use Tiktok ads, Tiktok influencers, promote discount codes, and get support from other social media accounts such as youtube accounts or a Facebook business page.

You can also use TikTok’s “Shop Now” feature to add a link to your online store or a specific product page in your Tiktok bio. This allows users to easily click through and purchase your products or services directly from TikTok shop.

The Tiktok shopping feature enhances products on TikTok feed for more engagement towards your target audience. On your Tiktok page dashboard, you can access detailed analytics, track ad performance, and view audience data-driven insights.

Tiktok Shopping - Videos

Step 5: Engage with your followers and potential customers

Create engaging content

Finally, be sure to engage with your followers and potential customers on TikTok. This includes responding to comments, answering questions, and interacting with users who have shown interest in your products or services.

This will encourage user-generated content that promotes brand awareness and products on TikTok to start selling. By building a strong community on TikTok, you’ll be able to build brand loyalty and potentially drive more sales to your existing social media account or online store.

Startup personal Tiktok account

Selling on TikTok takes time and effort, but with the right strategy and dedication, it can be a powerful way to reach a new audience and grow your business. Follow these steps to become a Tiktok seller or promoter.

Best of luck!

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